Many hats are worn by eCommerce shop operators. You must manage your website, order fulfillment, inventory, content production, vendor management, hiring, and so much more.
New client acquisition is always a priority, whether you’re establishing a new brand or running a successful eCommerce business with millions of dollars in revenue, and one of the greatest methods to gain new consumers is through advertising. Continue reading to discover more about the many sorts of advertising available and how you can include them in your personal marketing plan. If you have any doubt then get in touch with Adsthrive – The no. 1 Digital Marketing Agency in MG Road, Bangalore to set up an entire advertising funnel for your E-commerce business!
What is eCommerce advertising?
The act of posting sponsored material on an online or offline site is known as eCommerce advertising. A website, search engine, social media network, podcast, newsletters, or other interactive online property such as chat or instant messaging are examples of online properties.
Traditional types of advertising such as TV advertisements, radio commercials, out-of-home advertising (such as billboards), direct mail campaigns, and more are examples of offline properties.
These sponsored communications allow you to communicate with people who may or may not be familiar with your company or products. The objectives of advertising campaigns can range from increasing brand recognition to obtaining a specific reaction, such as a newsletter subscriber, app subscription, or sale.
Your company’s ad approach should continually be tested, experimented with, and iterated.
A marketing approach or media that works for one eCommerce company may not work as well for another. It’s critical to evaluate and track your return on investment (ROI) across all channels, both online and offline.
It’s normally preferable to test one or two specific channels with a minimal budget when you’re just starting out. It’s always preferable to build up a little budget on advertisements that are converting effectively than to start with a much larger budget and potentially lose a lot of money figuring out what works.
Types of online advertising for eCommerce?
It’s critical to establish the campaign’s aim before beginning any form of advertising effort.
You can wish to increase sales and income, boost brand recognition and awareness, increase website traffic, or grow your email list. Different KPIs (key performance indicators) will be connected with each of these objectives.
You’ll want to keep an eye on the growing CAC ascribed to paid channels as you track these KPIs. While they’re undeniably efficient in attracting customers’ attention, you’ll need to think about how much to invest in these third-party platforms as your company develops and evolves.
The many sorts of internet advertising channels are listed below, in order of low intent to high intent—that is, from customers who are passively surfing the web to customers who are actively looking for a product.
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Display ads
Display advertising, often known as banner ads, is one of the early types of internet advertisements. They’ve become a lot more sophisticated over time, with ad networks like Google dynamically targeting people based on their interests, demographics, geography, and other factors.
It’s a recipe for disaster to approach display advertising with a “direct-response” attitude.
The cost-per-thousand-impressions, or CPM, format is commonly used for display adverts. Furthermore, in recent years, this cost has increased dramatically. CPMs can range from $0.30 to $10 or more, depending on your ad placements and targeting approach, but they usually fall between $3 and $5.
Unfortunately, because of the high CPM and poor CTR, these expenditures are frequently unsustainable for eCommerce companies. Although many marketers still rely on display ads to raise brand awareness, businesses have strategically adopted a marketing strategy that relies on their owned marketing channels—that is, channels under the control of a brand, such as your website, email, and mobile marketing—to gain more control over the customer experience, cut costs, and communicate more effectively with customers on their own terms. Collaborate with Adsthrive – Digital Marketing Agency for Ecommerce , to generate interest, promote products and keep your brand at the top of consumers’ minds using display ads.
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Facebook and Instagram ads
Social media networks provide a wide range of ad formats and targeting choices in addition to being a location where billions of people spend their time.
For example, Facebook allows you to show image-based advertisements, video commercials, lead ads (where you can collect information from contacts without them having to leave Facebook or even enter any information), slideshow ads, dynamic product ads, and more. Because Instagram is owned by Facebook, you can use the Facebook Advertising Manager interface to handle both Facebook and Instagram ads.
Facebook also offers a variety of targeting possibilities, such as interests, location, relationships, behaviors, and more. You should start with a minimal budget and experiment to find the format and audience targeting parameters that work best for you, just like you would with any other advertising channel.
However, similar to display advertisements, the growing cost of advertising on Facebook and Instagram is posing a significant challenge for marketers looking to expand their eCommerce business. In reality, the cost of these channels has increased by 91% year after year.
While social media advertising will almost certainly be required for organizations to expand their lists and win new consumers, you’ll need to be strategic with your spending and balance the expenses by utilizing owned marketing channels. You can improve the precision of your social targeting and the ROI of paid advertising by linking your own customer data to create lookalike groupings.
Building a bespoke audience and a lookalike audience is the greatest place to start if you’re operating an established eCommerce shop with an existing customer list and a substantial quantity of web traffic.
A bespoke audience allows you to submit a list of people who have visited your website and target them on Facebook (via the Facebook tracking pixel). You have a lot better chance of converting them because they are already familiar with your company than someone who has never heard of you. You may even segment these audiences based on whether or not they have previously purchased from you, allowing you to tailor your messaging even further.
A lookalike audience, on the other hand, is one that is created in real-time using Facebook’s algorithm. This is a really effective technique to reach out to new people who share the same demographics as one of your specialized audiences.
Join hands with Adsthrive, the Best Social Media Marketing Company in Bangalore for an advanced interactive experience with a team of experts who can help you with your campaigns on social media on your behalf to increase your audience and expand your online presence.
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Adwords
Google Ads (previously Google Adwords) is a terrific method to get in front of people while they’re looking for things your company sells. This ad style is also known as PPC (pay-per-click) or SEM (search engine marketing) (search engine marketing). This PPC strategy, in which you only pay when someone clicks on an ad and visits your website, was popularized by Google. These are usually text ads that appear above the organic listings at the top of search results (unpaid search results).
A sophisticated auction-based structure determines when and to whom your ad appears, and it includes a range of parameters, the majority of which are under your control. When Google decides where your ad should appear, it considers the following factors:
Keyword
This is, without a doubt, the most significant component and the one over which you have the greatest power. The keyword you pick to target is crucial because it determines whether or not your ad will appear when someone searches for that term (or a derivative of that keyword).
- Quality score
On a scale of 0 to 10, a quality score indicates how relevant your ad and landing page are to the user’s search query. Google aims to make sure that no matter whether a user clicks on an ad or an organic listing, they get the best results for their query. The keyword you’re bidding on, the relevancy of the ad title and copy, the URL of your landing page, and the content of the landing page itself all contribute to your quality score.
In general, a better quality score lowers your CPC because you won’t have to bid as much for the same ad rank. Because Google wants to give its consumers an excellent experience, they will occasionally not show advertisements with a poor quality score at all.
- Max bid
Your max bid is the maximum amount you’re willing to spend for a click on a certain term. To verify that you’re receiving a decent balance of ad position, impressions, and clicks while guaranteeing that your budget is really generating ROI, test your max bids for different ad groups and campaigns. It’s possible that you’re not generating impressions because your maximum bid is too low, and rivals are bidding higher to earn ad positions.
- Competitor bids
Competitor bids are extremely essential in Google Ads since it operates in a real-time auction structure. If all other factors are identical (such as quality score, match type, and so on), and your maximum bid for a keyword is $3, and multiple competitors have maximum bids of $4, your ad will most likely not appear until the competitors’ daily budgets are spent.
Examine your Auction Insights report to determine who you’re up against and how much of an impression you have. The total number of impressions your ad received for a certain keyword search is divided by the total number of impressions for that search to define an impression.
- Expected CTR
This is based on Google’s historical research of how that term has performed in connection to your ad content and landing page experience over time. Advertisements with a low predicted CTR may not appear as frequently as those with a higher projected CTR.
Since the two may complement and inform one other, a successful eCommerce Paid Search plan should always go hand-in-hand with an eCommerce SEO strategy. For example, a term that your website is having trouble ranking for organically may be purchased as an ad.
- Google product ads
Google product ads are similar to regular Google Ads in that they appear when a person searches for certain keywords and you only pay when they click. However, because Google product advertising isn’t confined to simple text, they’re more visually appealing. They’re a terrific approach for an eCommerce company to show products to visitors who are looking on Google for something specific. The best aspect about these Google shopping campaign advertisements is that you can combine them with your actual inventory, which includes a picture of the product, title, price, reviews, and more.
- Retargeting
Retargeting is one of the most effective techniques to increase the amount of traffic you receive. After all, you’re already paying for part of the traffic to your site, and not all of it converts. Why wouldn’t you want to be at the forefront of their minds while they consider their options? Retargeting has been shown to encourage users to return to your site by clicking on the ad, visiting there directly, or searching for it.
Retargeting is available through a variety of services and ad networks, the most popular of which are Google and Facebook.
Retargeting works by embedding a tracking pixel on your website, allowing you to show adverts to customers who have previously visited your website or social media accounts. Google and Facebook both feature tracking pixels that you can use on your site to retarget people who come to your site but then depart. Retargeting capabilities are also available, as well as the ability to develop various adverts for different audiences.
Making the adverts as relevant as possible is the most critical aspect of retargeting (and, really, any effective advertising plan). When it comes to retargeting, don’t take a one-size-fits-all strategy since you’ll wind up squandering a lot of money.
Connect with the Best Google Ads Agency in Bangalore – Adsthrive for an experienced hasslefree campaign to get increased leads for your Ecommerce business.
Summary:
There are several eCommerce advertising tactics and networks to choose from—this is by no means a complete list. If you are looking for the top eCommerce Marketing Agency in Jayanagar, Bangalore, then your search ends here. Adsthrive is one of the top Digital Marketing companies in MG Road, Bangalore, and provides the best services to grow your business. To identify the best plan for your company, keep testing and experimenting with new messaging, targeting choices, networks, and finances. Begin with a minimal budget and work your way up, measuring the cost of CAC and LTV of each advertising channel to see which ones are the most effective and investing in them.
Also, keep in mind that eCommerce marketing does not function in a vacuum. You’ll want to strike a good mix between paid and owned marketing channels, which provide you with greater control over the consumer experience. The price of acquiring customers through paid channels will rise as your organization grows.
You may continue to establish relationships with your consumers and prospects over time at a fraction of the expense by adding owned marketing channels such as your website, email list, SMS list, and mobile marketing into your advertising campaign. Grow your eCommerce business manifolds with the help of Digital Marketing For eCommerce where, Adsthrive – The best Digital Marketing Agency in MG Road, Bangalore. Is your go-to choice to make your Ecommerce business flourish.
