Digital marketing has had a tremendous impact on the real estate industry.
The real estate business in India has grown to the point that customers conduct comprehensive research online before making their final purchase. Buyers are searching online for brokers, dealers, projects, and sellers, making digital marketing even more beneficial for the real estate industry.
To stay ahead of your rivals, you must begin to take digital marketing seriously, since it is critical for increasing brand awareness for you as a real estate agent, broadening exposure, and bringing more eyes to your firm.
According to current trends, every real estate firm must have an online presence that is optimized through a digital marketing communication mix.
Well, this blog discusses digital marketing for real estate companies that might assist you if you are interested in real estate.
How can digital marketing help real estate companies?
One of the most important aspects driving the popularity of digital marketing in the modern real estate sector is its ability to reach a large number of people at a low cost. In the real estate industry, digital marketing is used to enhance the leverage of reaching out to target people through multiple channels, such as:
- Blogging
- Pay Per Click, or PPC is an abbreviation for Pay Per Click.
- Social media
- SEO (Search Engine Optimization)
- Email Marketing
There has been a fantastic boost in the number of leads (at least 300 percent) from digital marketing for real estate companies via digital marketing platforms. When it comes to high monetary value products, purchasers are undoubtedly interested in personal buying experiences. Digital marketing allows real estate or developers in India to make a significant impression on customers.
This is especially true in the case of real estate sales, where all marketing efforts are focused on generating leads rather than direct conversion. Digital marketing for real estate helps in increasing the reach. Adsthrive is a Digital Marketing Company in Bangalore , which has helped a lot of real estate business to discover a larger audience.
How can real estate digital marketing benefit customers?
The incorporation of digital marketing for real estate companies has aided purchasers by providing them with more options than ever before.
How does digital marketing for real estate companies help realtors?
Because you can quantify each rupee spent with digital media and know the Return on Investment (ROI) on real estate, it is one of the top sectors embracing digital marketing.
Strategies to maximize leads:
Because digital marketing is such an important component of today’s marketing landscape, it has become an inseparable aspect of any sector or firm. As a result, the importance of incorporating a real estate digital marketing strategy for this business cannot be overstated.
Real estate is investigating digital marketing platforms in order to improve their performance in terms of lead generation and conversion through design and development services.
According to current trends in real estate markets, the primary search for property dealers or properties in India begins online.
Without a doubt, the real estate market is saturated. Here are some tried-and-true tactics for realtors to gain leads.
For establishing your business presence online contact Adsthrive, Digital Marketing Agency in Bangalore.
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Build email campaigns
Email marketing is one of the most effective digital marketing tactics in the real estate industry.
They enable you to connect, engage, and persuade new leads while keeping current consumers interested in your business.
Always ensure that the material you provide is relevant to the audience’s needs.
Email Marketing is a part of digital marketing. Email marketing helps you to keep customers engaged with your business.. To do good Email marketing collaborate with the Top Digital Marketing Company in Bangalore, Adsthrive.
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Create a user-friendly website
According to statistics, more than 40% of real estate website views originate from mobile devices.
If your website is not properly optimized for mobile use, you might be losing a lot of money.
The following features should be included on a mobile-friendly website.
- Images that have been scaled to fit the size of a mobile screen
- Increased loading speed.
Install a live chat feature. People are always looking for opportunities to ask questions. Adsthrive Digital Marketing Company in Bangalore helps you to create a website with an user friendly interface .
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Pay-per-click advertising
Pay-per-click advertising, also known as PPC, is a digital marketing strategy used by many real estate professionals.
Pay-per-click ads is used to specifically target potential leads.
The biggest advantage of PPC advertising is that you will not be charged until someone clicks on your advertising. According to studies, marketers utilizing Adwords have a conversion rate of more than 2.47 percent.
The PPC algorithm targets people who have used Google or other search engines to look for terms related to the service you’re giving. PPC advertisement is difficult to master , taking help from PPC experts is a go-to option. To get good assistance for PPC ads collaborate with the PPC Agency in Bangalore, Adsthrive.
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Content marketing
The usage of content marketing distinguishes a responsive real estate website. A mobile-optimized, highly responsive website devoid of useful content is a total waste of effort.
Content marketing is an important part of SEO and the most effective way to have your website indexed.
Website content aids in the development of trust, reputation, and audience connection.
Create articles, guidelines, and reviews to assist people in making informed home-buying selections. In a nutshell, the material on your website must solve a problem and answer a question.
There are various content marketing strategies that you can use for your real estate business. Adsthrive , The No.1 Digital Marketing Agency in MG road, Bangalore, provides customized content marketing strategies for digital marketing for real estate.
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Virtual tour hosting
The virtual tour hosting method is used by the majority of effective digital marketing gurus in the real estate sector.
This method not only increases money for marketers, but it also helps clients speed the home-buying process.
Buying a home is a challenging process, which is why clients rely on you as a marketer to help them through it.
When we talk about a social media marketing plan, we’re not referring to the occasional Facebook post. We’re talking about a full-fledged social media marketing strategy that produces results.
Here are some procedures to follow:
- Make new or update existing lists
- Make emotional stories.
- Create pertinent blog posts.
- Make team profiles.
The aim is to offer a range of materials and listings that are relevant to the demands of your customers. Using Social media to get good return on investment is surely a good strategy, Adsthrive Digital Marketing Company in MG Road , Bangalore, can help you in achieving that.
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Invest in SEO
Implementing a strong SEO plan will propel your website to the top of search engine results pages.
Unfortunately, search engine algorithms are always evolving. That is why you should always keep up with evolving algorithms.
It is more crucial than ever to devote more effort to SEO. Keywords are an essential component of SEO. They are the tools that consumers use to search for information on the internet.
Always conduct keyword research and include it in your articles and blog entries. Other SEO factors to consider include –
- Backlinks
- Social media pages
- Online directories
- Title and meta descriptions, readability, snippets, etc.
- Optimize your on-page real estate website elements
Gone are the days when a few keywords were all that was required to get search engines to love your real estate website. Today, a more complicated plan is required to get your website ranked in the top few pages of search results.
Some of the On-Page components are as follows:
- Content that is distinct in its copy that educates.
- Make the navigation and design components user-friendly.
- Keywords are used in conspicuous places.
- Create a number of pages to highlight housing markets, company information, and listings.
Investing in SEO with proper guidance can help your business grow rapidly .Adsthrive is a Digital Marketing Agency for Real Estate companies in MG Road, Bangalore, that provides customized strategies for your business.
Statistics:
Here are some data to help you understand how digital marketing is affecting the Real Estate Industry:
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80% of all house purchasers conduct their searches online.
The majority of purchasers are looking for their future houses online, and they want to know every detail about the home before they even view it.
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83% of house buyers look at property photos online.
Social media, on the other hand, has propelled visual culture forward. Buyers spend the majority of their time researching and would like to view or take a virtual tour of the homes. For example, IndiaProperty has begun doing home walkthroughs.
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In their house search, 52% of the prospects utilized an iPhone
Mobile is vital, and improving your mobile presence is critical. If a visitor arrives at your site and finds it difficult to navigate from their phone, they will most likely abandon your brand.
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Referrals account for 49% of all leads
It is critical to establish yourself and your firm as a brand because personal referrals and former clients who promote their friends to you can be quite beneficial.
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91% of realtors utilize social media.
The majority of agents and organizations use social media as a free marketing tool for realtors.
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33% of first-time buyers conduct their research online.
Given these trends, it is advised that once you have settled into developing an optimal web presence. Additionally, try your hand at writing material for first-time purchasers.
What do these numbers mean? Certainly, one of the keys to success in the coming year will be a change to an online and social media presence.
Top 10 trends of digital marketing for real estate companies
Because the real estate industry is constantly evolving, keeping up with the trends is a struggle in and of itself. As a result, below is a list of the top ten digital marketing trends in the real estate business.
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It is critical to be mobile-friendly.
Purchases made on mobile devices have recently outperformed purchases made on laptops and stationary PCs, according to consumer behavior. Most people conduct business on their cell phones in order to boost their adaptability and save time. Real estate agents should create mobile-friendly websites to engage people in order to stay relevant. Adsthrive is the Best Web Design Company in MG road, Bangalore , that helps you design a mobile friendly website for your business.
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It’s app time
Nowadays, there is an app for everything. If your company does not have an app, you may be at a disadvantage. Someone who creates an all-encompassing real estate app will make millions.
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Create high-quality website content
It is critical to keep an eye on if your website is not degrading you. As a result, it is critical to condense your website and refine your pages to provide succinct information and make each list meaningful. Website should be innovative and informative , it should have right content in the right amount. Top Digital Marketing Agency in Bangalore, Adsthrive helps you develop attractive , informative and user friendly websites.
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All search engines should be targeted.
Currently, we only consider Google to be a reputable search engine, although studies show that Bing and Yahoo have maintained a consistent search market share. As a result, it is critical to include all three platforms in order to receive the whole picture. Adsthrive , The No.1 Digital Marketing Agency in Bangalore helps to target various search engines to get good search results.
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The emergence of social media
Digital media is becoming more popular by the day, and they have carved out an unshakeable position for themselves. Every day, social media successfully connects millions of people. Every day, LinkedIn, Twitter, Facebook, Instagram, and Google+ have over a billion active members combined. Why not target them? Collaborate with Adsthrive the leading Social Media Marketing Company in Bangalore to increase your business online visibility on various social media platforms.
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Inbound Marketing is gaining popularity.
Outbound marketing is a thing of the past, while Inbound Marketing is attracting attention and interaction with its distinct style. Inbound marketing works by releasing fascinating content on social media on a frequent basis, as well as uploading videos, images, and updating blogs. You can use this low-cost marketing strategy to attract potential house buyers.
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Have you heard of Digital Storytelling?
YouTube is no longer the only location where people can watch video snippets. Today, 76 percent of Facebook users in the United States say they watch videos. Digital storytelling is becoming more popular by the day. Users said they prefer short, entertaining video clips than reading long, dull articles when supporting a brand. This is why one should employ Digital Storytelling to tell a storey that communicates to users directly. To ensure your story reaches maximum people get in touch with Adsthrive , the Top Social Media Marketing Agency in MG road, Bangalore.
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Analysis should be your passion!
You must commit part of your time to analytics. It may appear frightening, yet it is one of the most effective strategies to advance in today’s technological environment. You can easily browse your website and obtain information on traffic leads using Google Analytics. This can assist you in determining who visits your website, when they visit, and where they visit.
When you have all of the information at your disposal, the possibilities with Google Analytics are limitless, and you can target your consumers. Don’t know how to use Google Analytics? Dont worry , Adsthrive Digital Marketing Agency in Bangalore is known for providing this service for Digital Marketing for real estate Companies.
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LinkedIn will grow in size
It is a virtual professional networking platform that facilitates the exchange of resumes with experts from various industries. What role does LinkedIn play in real estate? If you want to buy a house, potential purchasers can receive a complete image of your credentials. We all prefer operational openness, and LinkedIn makes it simple. As a result, it has expanded its user-friendly interface and page analytics. Take help from LinkedIn advertising Agency , Adsthrive, to make your business grow on linkedin.
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Apps for live streaming are a must.
Who doesn’t see the significance of videos in today’s world? Periscope, a Twitter live-streaming service, should be on the real estate industry’s to-do list. It has enabled anyone to film any event they like. This is what an open house necessitates! Periscope allows people to consider the home for purchase even if they were unable to attend the open house.
Top Real Estate Firms Using Digital Marketing
Here are a few examples of how Indian real estate companies are utilizing Digital Marketing:
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Amarprakash Developers Private Limited
They are a renowned real estate company in Chennai that builds high-quality residences. One of their specialties is digital marketing. Their website is clear and easy to use. They have a sizable following on Facebook and Skype.
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Tata Housing’s Amantra
TATA Housing Corporation Amantra is a luxury residential township developed by HOK, a well-known American architectural firm. Amantra will span 22 acres and house 1642 apartments. TATA Housing partnered with the Mumbai Metropolitan Region Development Authority (MMRDA) to construct a rental housing project in 2011, incorporating Amantra as a component.
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Casa Granade
It is one of India’s most well-known companies, with aggressive advertising and marketing spending in both digital and conventional channels.
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Infrastructure for Urban Tree
In terms of content marketing, it has ranked as one of the top brands when compared to others. They have been posting interesting information to their blogs on a regular basis.
All of the social networking icons may be found on their website. The company’s website contains a lot of backlinks and referring domains. Their fast responsive website is the icing on the cake.
Given the infusion and trends of digital marketing in the real estate business, it is not difficult to see how digital marketing may assist agents and organizations in this field in earning a healthy profit.
Summary:
While practically every real estate agent and broker implement one or more digital marketing initiatives as part of their business, the success of the campaigns is determined by how well the tactics are implemented.
Concentrate on developing digital content that attempts to address homebuyer concerns and answer their inquiries. Use a variety of internet methods to increase your chances of being discovered by potential consumers. Partner with Adsthrive , the Top Digital Marketing Company in MG Road, Bangalore , to grow your business digitally.
