Blog summary:
As e-commerce grows more common in Singapore, fashion retailers or apparel stores are fighting for more than just foot traffic. They’re also fighting for internet shoppers’ late-night clicks and early-morning purchases.
So, how can you differentiate yourself from the rest of the competition out there? To assist you in becoming the most stylish clothes store in town, we’ve developed a thorough list of some Digital marketing strategies for apparel stores in Singapore.
Introduction:
Today, fashion brands from all around the world are competing closely. If you want to see your company expand, you must go digital with everything from luxury outfits to basic and daily items. In this post, we’ll break down how you can take your apparel store to the next level by utilizing the most popular marketing methods.
Let us discuss the strategies in brief!
Digital marketing strategies for apparel stores:
1. Live videos strategies for apparel stores:
Videos are a terrific method to communicate with clients, but did you know that live films are preferred by more than 80% of people over post videos?
All you need to get started is a platform that supports live video, such as Instagram, Facebook, YouTube—which you most likely already have!
What should you talk about in a live video? The possibilities are infinite! In-store tours, Q&As, and even product highlights can all be done with live broadcasts.
Try advertising your plans for the live video ahead of time so that your fans can make preparations to watch. Create effective videos with Adsthrive, Best Digital Marketing Agency in Bangalore for a huge reach with the targeted customers.
2. Promotional emails strategies for apparel stores:
Nothing beats an engaging promotional email, even if it is one of the oldest strategies in the digital arsenal.
You’ll need an email platform as well as an email list. Create a basic email template to advertise your latest product or deal, or go personal by including photographs and anecdotes from behind-the-scenes of your store. Hire Adsthrive, Email Marketing Company in Bangalore to get your marketing campaign done through emails to get a personal reach on a huge scale.
3. Customer spotlights strategies for apparel stores:
Customers want to know who is behind the brand. That’s why using employee spotlights can be so effective.
Consider employee spotlights to be small introductions to your store’s personnel. They’re a terrific way to give a personal touch to your marketing efforts and expose your consumers to the individuals they could encounter when they visit your business, whether you host them on your website or on your social media accounts.
4. Implementing Hashtags strategies for apparel stores:
Customers use the hashtag #traditionalstyle to upload images of themselves wearing traditional clothes on social media sites like Instagram, creating an online community around a shared appreciation of traditional clothing sales.
Choose a unique hashtag that reflects your brand’s beliefs, and encourage shoppers to use it through social media, emails, and even in-store signage. Follow the hashtags on social media to repost and spotlight consumers in your email, which will encourage even more sharing!
5. Attractive Social media stories strategies for apparel stores:
For immediate, dynamic, and rapid video content, Snapchat, Facebook, Instagram, and WhatsApp all offer Stories features.
Across these four platforms, almost one billion people use Stories on a regular basis. And approximately 62 percent of firms were utilizing or intended to employ Stories in their digital marketing efforts only last year.
All you need is an account on one of the social networking networks we highlighted to get started.
Begin with daily check-in stories, “look about the salon” stories, product unpacking stories, product instructional, and stories about customer service.
Get your job done hasslefree with Adsthrive, the best Social Media Marketing Agency in Bangalore for you to have a great online presence.
This is an effective technique to create fast video footage that can be classified and stored utilizing these applications’ Highlights function.
6. Google shopping ads strategies for apparel stores:
While this article offers numerous free strategies to market your apparel stores, the adage “you have to spend money to make money” holds true in many circumstances.
However, as a retailer with a limited advertising budget, you don’t want to waste your money on just anything. You’ll want to spend it wisely so that you obtain a decent return on your investment.
7. Giveaways and contests strategy for apparel stores:
Although social media is an excellent approach to market your apparel store, what if you don’t currently have a large following?
A giveaway or a contest is a simple approach for apparel stores to attract customers to follow them and connect with their brand.
Here are a few ideas to get you started:
To broaden your audience, hold a contest in partnership with another business, brand, or provider.
Use contests to generate interest in new product launches.
Plan contests to help you sell overstocked items.
Make sure you clearly clarify participation conditions and follow the platform’s promotional restrictions.
8. Working Behind the scenes strategies for apparel stores:
Consider showing your consumers what occurs behind the scenes to bring your digital marketing retail experiences to life.
Share with your audience whether you work with an outside manufacturer who meets with you regarding production or if local suppliers bring items to your stores.
Give a peek at what keeps your items on the shelves and what makes your services valuable to your clients.
To get started, you’ll need agreements from your suppliers and anybody else involved indicating that releasing this stuff is okay with them. If and when you do, it might be really successful!
9. Videos and GIFs strategies for apparel stores:
Customers claim they use video and online content to make purchasing decisions in 82 percent of cases—reason enough for apparel store owners to consider including videos in their digital marketing plan!
Video may link consumers with you and your store from the comfort of their own home, which is especially important now that COVID-19 is prohibiting you from connecting in-person with shoppers as frequently as you used to.
To begin, determine what sort of video material you have the capacity to produce. Animated content, whether it’s a video blog (vlog), an educational how-to video, or a fun GIF, is a great way to get people interested in your shop, goods, and services.
10. In-store application strategy for apparel stores:
While not every company is ready to add an in-store app to their digital marketing strategy, apps may be a terrific way to get customers into your store.
At checkout, you can start with a basic digital punch card incentive system. However, you may go all out and design an app that functions as an in-store assistant, complete with product recommendations, reviews, and descriptions.
Imagine scanning a tag at a store and being able to swipe through photographs of the items modeled on various body shapes. This might
11. SEO strategies for apparel stores:
Your internet business needs to attract visitors in order for sales to take place. What’s the key to increasing traffic? SEO stands for search engine optimization (SEO). If you include SEO keywords in your product titles and descriptions, your site is more likely to rank higher in search engine results. Increasing site traffic and conversions necessitates increased visibility. As a result, SEO should be a part of online clothes business marketing efforts.
Looking for a reputed Digital Marketing Agency to get your SEO services done? Adsthrive, Best SEO Agency in Bangalore for an advanced interactive experience with a team of experts who can help you with your campaigns on popular search engines on your behalf to increase your audience and expand your online presence.
Conclusion:
These are fascinating methods to engage your clients, but they aren’t for everyone. It’s critical to consider where you’ll get the most bang for your marketing money and begin there.
An excellent initial step is to use any form of digital marketing for apparel stores. Combining your physical and digital shops may help you advertise your business, build your brand, and attract new clients. Adsthrive, No.1 Digital Marketing Agency in Bangalore will help you in this, stay updated with us.
