Lookalike or custom audience targeting has been a go-to marketing technique for brands and organizations looking to grow their reach and sell more for the better part of a decade. Marketers have long utilized audience targeting to match their prospective client list to their best client’s habits and demographics.
Identifying, tracking, and engaging high-value customers was a goal for organizations across the board, from auto dealerships to beauty brands, even before internet marketing. Companies large and small now have access to the latest and greatest lookalike audience targeting technologies, thanks to the widespread availability of AI-driven marketing solutions.
What are lookalikes or custom audiences?
Lookalike or custom audiences are a means to target new clients who are similar to your current customers and as a result, are more likely to convert your company. Lookalike audiences on Facebook are a data tool that allows you to locate people who are similar to your best customers and reach out to them. Reach out to lookalike audiences by collaborating with Adsthrive, the Best Social Media Marketing Company in Bangalore who are an expert in the field of digital marketing on the web and social media.
Facebook collects information about current consumers from a huge number of sources:
- Anywhere you have placed a Facebook pixel, you will see a list of customers you have uploaded to Facebook.
- A list of users who have liked or commented on your business’s Facebook page.
To ensure that the clients are appropriate to your product or service, you can select the audience size and target country.
How do Facebook lookalike audiences help advertisers?
Lookalike audiences are useful since they enable you to locate people who are similar to your current customers. Facebook has access to vast amounts of data on its users and can use that data to build connections. These lookalike audiences are incredibly successful at identifying people who are likely to convert. Choose Digital Marketing Company in Bangalore to understand your requirements and enable you to get a better reach amongst your audience.
Lookalike audiences allow you to reach out to people who have similar interests or behaviors to you. You may skip the guess and check the approach of extending your audience because the audience is built based on your present customers or qualified prospects. The size of your lookalike audience can also be substantially larger than the sum of your email list plus Facebook “likes”.
When building a lookalike audience on Facebook, you can choose an audience size of 1% to 10%, giving you a reach of at least 2 million people in the United States. The percentage represents how similar the lookalike audience should be to your bespoke audience, ranging from 1,000 to 50,000 persons, tend to perform better.
What are the possible audience sources?
The potential for Facebook lookalike audiences is nearly limitless. For lookalike audiences, you may produce hundreds of distinct sources. If you sell soccer shirts, for example, you may make:
- A list of customers who have already brought a jersey from you
- A list of your highest-spending clients
- A list of people who have interacted in various ways with your Facebook page or Facebook posts
- A list of customers who have dealt with your company in person or over the phone
- A list of persons who have visited your website and have been tracked by the Facebook pixel
- A list of folks who have downloaded and installed your app
- People who have visited or interacted with your Instagram profile
How to create custom or lookalike audiences in ads manager?
A custom audience is a type of audience that allows you to target adverts to people who have already interacted with your company. Maybe they liked your Facebook postings, bought something from your website, downloaded your app, or went to your store. Collaborate with the Top Digital Marketing Agency in Bangalore – Adsthrive to manage your audience and to get your job done hassle free with an increased reach and online presence.
Custom audiences:
You can make a custom audience from a client list or from people who have visited your Facebook page or website, downloaded your app, and so on.
How to create a custom audience?
To create a custom audience, you can use a variety of resources, which are given below:
• Instant experience
Create a Facebook or Instagram audience of people who have seen your instant experience.
• Video
Create a Facebook or Instagram audience of people who have seen one of your videos.
• Website visits
Make a list of your website’s visitors. Use data from your Facebook pixel to reach out to people who have taken specific actions on your site, such as adding an item to their cart. Before you can use this source, you will need to install a Facebook pixel on your site.
• Form of lead
Create a Facebook or Instagram audience of people who opened or completed a form in one of your lead generation campaigns. Join hands with the Best Lead Generation Digital Marketing Agency in Bangalore to increase your leads.
• Customer information
Create an audience with the information you already have on your customers. Before uploading, the data will be scrambled and it will not be saved afterwards. You will need to save it as a . CSV or. TXT file to post it.
• Events
Create a Facebook audience of people who have interacted with one of your events. Custom audiences can assist you in achieving your campaign goals, but the security of the consumer data you employ is crucial. Although the client information you send is encrypted, you are personally responsible for the security of your customer’s data.
Hire the No.1 Digital Marketing Agency in Bangalore, Adsthrive to assist you in achieving your goals and expanding your company.
Hashing
The information you share with Facebook is hashed, which means it is converted into a series of brief fingerprints that cannot be reversed.
Your client list is hashed locally in your browser before being published to Facebook when you share it.
We can hash pixel, SDK, CRM, or transaction activity in addition to the information you give to match against a prospective audience in our system.
You are in charge of the data you submit and utilize to reach out to every custom audience you create. To use and share custom audience information in accordance with the Facebook custom audience terms of service, you must have the essential rights and permissions, as well as, a legal basis.
When you upload audience data, you will be requested to provide information about how you got it. Another form of crowd you may make with your custom audiences is a lookalike audience. Create a lookalike audience to reach new people who are similar to your best existing customers and are likely to be interested in your brand.
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