TikTok is the social media world’s new high-ranking application. And, until recently, it was assumed to be solely a Gen Z app. Now that TikTok is gaining traction outside of Gen Z circles, advertisers are beginning to develop TikTok advertising strategies.
When you consider that the app has roughly 2 billion app downloads and 689 million active users per month, it’s easy to see why.
The app has now introduced a variety of advertising types to assist marketers in reaching their target audience on this network. To help you make the most of this, we’ll go over the TikTok Ads procedure step by step.
Is TikTok being used by your company? Do you want to know how to promote TikTok Ads?
This post will teach you how to make TikTok Ads to market your business or services.
You can also hire a Top Digital Marketing Agency in Bangalore like Adsthrive to generate and manage your ads on TikTok.
Are TikTok Ads Right for Your Company?
TikTok, with over 500 million active users worldwide, represents a massive opportunity for advertisers. TikTok has not only eclipsed Twitter and Snapchat in popularity, but it is also less cluttered with advertisements than its older competitors. With its extraordinary virality, the visual app, which allows users to edit and share 15-second movies with built-in filters, effects, and music, has certainly shaken up the marketing world.
The app debuted a pilot version of its advertisements service in early 2019. Since then, well-known brands such as Grubhub, Nike, Fenty Beauty, and Apple Music have used TikTok advertising to market their products in creative, visually appealing campaigns. The TikTok Ads platform is unlike many of its predecessors, with advanced targeting and unique ad production options. When used correctly, it can let you tap into one of the most lucrative user pools.
However, not every company is positioned to benefit from TikTok’s one-of-a-kind product. Before you commit time and money to TikTok advertising, here are two questions you should ask yourself to assess if this ad platform is fit for your company.
Target Audiences of TikTok Ads
TikTok advertising could be a decent investment if your brand’s primary target demographic is Gen Z. Sixty-six percent of TikTok users are under the age of 30, and 41 percent are between the ages of 16 and 24. Furthermore, many of the videos that are hot on TikTok are about younger issues, such as high school, homework, and dating.
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However, it is vital to remember that many social networks initially gain popularity among younger users before expanding to broader groups. Even if advertising on TikTok isn’t perfect for business right now, learning about the procedure will help you be prepared.
According to Statista, the app has a high degree of engagement. This is something to think about while determining whether or not to integrate TikTok in your social media marketing approach. Finally, it is up to you to determine your objectives, but keep in mind the engagement rate, as well as overall downloads and popularity.
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How much does it cost for TikTok Ads?
TikTok is an excellent advertising platform for large corporations such as Nike, Disney, and GrubHub, but it may not be profitable for small enterprises.
Although TikTok does not publish ad rates, a leaked TikTok pitch deck indicated that huge campaigns can vary from $25,000 to $150,000, depending on the type of campaign you choose.
TikTok needs a minimum budget of $500 for overall campaigns and $20 for ad groups for self-service ads. This bare minimum allows you to see results and guarantee that your ads are effective.
Unfortunately, TikTok isn’t your greatest pick right now if you’re searching for low-cost solutions with predictable outcomes.
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How to create TikTok Ads procedure step by step:
Step 1: Create a TikTok Ads Account
To start your first ad campaign, go to TikTok Ads’ main page and select the Create an Ad button.
Because TikTok Advertising is still in beta, the process of creating ads is not yet fully online. When you click the button, a form appears asking for information in order to set up your account. Following the submission of this information, a representative will contact you to set up a TikTok Ads account.
Your account may take up to 48 hours to be delivered. Once you’ve done that, the process of making adverts is quite simple.
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Step 2: Create a Campaign of TikTok Ads
Click the Campaign tab at the top of the TikTok Ads dashboard, then click the Create button.
Next, decide on a campaign aim, which will serve as the primary goal of your ad. At the time of writing, you have three options: traffic, conversions, and app install.
To set your budget at the campaign level, go to Settings and select either the Daily Budget or Total Budget option. It should be noted that both the daily and total budgets must be at least $500.
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Step 3: Configure your TikTok Ads placements, details, and targeting.
The following step is to establish an ad group for your campaign and select placements and targeting.
One of the most important features of the TikTok Ads dashboard is the ability to specify which platforms you want your ads to run on. Not only TikTok, but also its complete family of applications such as Vigo Video (India only), BuzzVideo, News Republic, and others.
TikTok also offers automatic placements, in which it analyzes where your ad would perform best and places it there.
After you’ve chosen your desired locations, follow the instructions to provide all of the information required to begin running your ads, such as any pertinent URLs, display names, photos, and categories. You can also choose up to 20 keywords to describe your website or app, which will be utilized to match your products with the appropriate audience.
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You may define the target audience for your advertising in the Targeting area. To attract the correct audience for your ads, choose filters for geography, age, gender, languages, interests, devices, and more.
If you want to target a specific group of people on TikTok, you may establish a custom audience by uploading the IDs of existing TikTok users. Simply upload the IDs in the form of a CSV, TXT, or ZIP file.
Step 4: Control Expense, Duration and Goals in Campaign of TikTok Ads
You are now ready to set a budget, a timeline, and a target for your TikTok commercials.
Create a Budget and a Schedule of TikTok Ads:
Set the budget for the ad group in the Budget & Schedule section. You have the option of setting a daily budget (the amount you’re willing to spend each day) or a total budget (the total amount you’re willing to spend over the course of the program). It’s worth noting that the daily and total budgets at the ad group level have a $50 minimum. Editor’s Note: At the time of writing, the minimum daily budget at the ad group level was $50 USD (as shown in the screenshot below). The current TikTok Ads help files state that the minimum daily budget at the ad group level is $20 USD.
Choose the duration of your advertising as well. Dayparting allows you to run your ad at particular periods of the day or week.
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Choose a pacing option of TikTok Ads:
Next, define the pacing of your budget, which determines how quickly your budget will be spent. The Standard delivery option distributes your spending evenly over the course of the campaign, whereas the Accelerate delivery option spends the amount as quickly as feasible during the allocated time.
Choose Your Optimization Goal of TikTok Ads:
Your optimization target reflects the most important measurement you want to attain with your campaign. You can optimize your ad group for Conversion, Click, or Impression, and your bids will be adjusted accordingly.
When you select Conversion as your target, your ad will be shown to people who are most likely to buy your product or service. Create conversion events by clicking Library and selecting Conversions to track any actions that indicate a conversion (for example, app downloads or form submissions).
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Choose whether you want to use pixels to track conversions for app install or specific aspects of your landing page.
To establish an app install conversion, give a name for your conversion event, a link to your app in Google Play or the App Store, and a tracking partner to begin tracking conversions from your ad.
Conversion objectives are priced using the CPC (optimized cost per click) bidding method, which ensures that your ads are shown to users who are most likely to take the actions you expect. With CPC, you bid on the expected individual conversion cost but pay by CPC (cost per click). TikTok Ads modifies bids automatically based on your bid selections, bringing the cost of your campaign closer to your goal price.
If you choose to Click as your ad group’s overarching goal, you’ll be invoiced on a CPC basis, with your ad optimized to get as many clicks as possible.
Finally, if you choose Impression as your aim, your ad will be charged on a CPM (cost per mille) basis, which signifies the cost of a thousand impressions.
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In TikTok Ads Smart Optimization can be turned on or off:
TikTok has a Smart Optimization option, and if you select it, your bidding will be regularly modified and tuned to boost conversions. If you select Click or Impression as your aim, turn off Smart Optimization.
Step 5: Using TikTok’s Video Creation Kit, design your ad
When it comes to designing the creative assets for your commercial, the process is relatively simple. TikTok films and images can be horizontal, vertical, or square. The best feature of the advertising platform is a tool called the Video Creation Kit, which gives video and image templates that you may personalize with your own photos. It also includes over 300 free background music alternatives.
TikTok presently supports three ad types: brand takeovers, in-feed advertisements, and hashtag challenges.
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Brand takeovers:
When a user opens TikTok, a brand takeover ad will show immediately. The ad can then be redirected to another TikTok video or an external website or app via an internal or external link. This ad type is currently limited to one advertiser per day.
In-Feed Ads:
Depending on the product, in-feed advertising is native adverts that appear at the bottom of organic TikTok videos or in the feed as part of the video queue. This advertising will also take you to your website or app. They typically cost $10 per CPM, making them a more cost-effective choice than brand takeovers.
Hashtag challenges:
You can collaborate with TikTok’s marketing team to establish a sponsored hashtag challenge that encourages users to share content on TikTok on behalf of your brand. Challenges typically last 6 days.
Step 6: Optimization TikTok Ads:
When building a brand takeover or in-app display ad, use high-resolution photos because the visuals will take up the entire screen and be extremely noticeable.
To make the most of your redirect link, concentrate on just one call to action (CTA). For example, if you urge customers to download your app and access a promo code through your website, diverting them to your app’s download screen may mislead some consumers.
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When it comes to ad copy, keep in mind that TikTok Ads give you very little room to explain anything with words. Because ad descriptions are limited to 80 English characters, if you’re selling a more complex product or service, use terms in your ad description.
Because all ad descriptions appear at the bottom of the screen, keep your primary creative components in the centre of the screen to reduce clutter.
As with most ad formats, it’s best to test a variety of targeting options and creative features before reducing your ad down to the most effective combinations of elements.
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Use the other built-in ad tools in addition to the Video Creation Kit. The Automated Creative Optimization tool (seen in action below) allows you to upload up to 10 pictures or 5 videos, 5 ad texts, and 1 CTA at the ad group level and will subsequently mix your creative assets into several ads.
The Landing Page to Video tool will take high-quality image material from any landing page URL you enter and then blend these images with music to produce video ads automatically.
Summary:
TikTok commercials are simple to put up and master thanks to a full collection of design and automation capabilities. As it is, the most difficult component of advertising on the platform appears to be the lack of guidance accessible due to the platform’s youth. The above step-by-step guide will assist you in navigating the interface and getting up and running in no time.
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