Top 35 Digital Marketing Job Roles and Responsibilities
Are you considering a career in marketing? In a marketing position, you will assist your employer in developing and publicizing a brand image, selling products, and promoting their brand across multiple platforms. In this article, you will get a brief of Digital Marketing Job Roles and Responsibilities, various job-related information.
If a business is selling a product or service, it will require marketing assistance. As a result, marketing positions can be found in almost any industry, including professional and technical services, finance, manufacturing, and wholesale trade.
Marketers can assist in the development of promotional and branding strategies, the optimization of corporate communications, the nurturing of client relationships, and the management of products or brands, in addition to selling products.
What is Marketing?
Marketing is the process or technique of promoting, selling, and distributing a product or service, according to its definition. As a result, marketing teams collaborate to create compelling campaigns and programs that help the company grow.
Marketing positions are required in a variety of industries and organizations of all sizes. If you are interested in pursuing a career in marketing, there are numerous options available, especially given the fact that the marketing landscape has changed dramatically in recent years.
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Marketing careers option:
Companies gain more opportunities for promotion as new platforms emerge, necessitating the assistance of marketers. As a result, it’s not surprising that the Bureau of Labor Statistics (BLS) expects the field to grow at a faster-than-average rate, with employment opportunities expected to increase by 6% by 2029.
Marketing can be a lucrative profession as well. The median pay for advertising, promotions and marketing managers was $135,900 per year in 2019, the most recent year for which data is available.
Types of marketing strategies:
The internet has altered how businesses market themselves and brand their products. The following are examples of marketing strategies:
Inbound Marketing
Inbound marketing is a type of marketing that attracts customers. Inbound marketing, also known as “permission marketing” or “content marketing,” is the newest marketing strategy to emerge as the internet and social media have grown in popularity. Inbound marketing attracts customers by using blog posts, newsletters, and social media content and engagement to raise awareness, generate interest, and generate demand.
To be effective, market analysts must conduct extensive research to define target audiences, their interests, and needs. To disseminate their brand messages and educate prospects about their offerings, inbound marketers use social media platforms and SEO/SEM.
Outbound Marketing
Outbound marketing is a traditional marketing strategy that was used prior to the internet’s rise. It involves companies making contact with prospects through paid advertising (as opposed to inbound social media marketing, where the goal is to attract customers to them). Television, newspaper, and radio advertisements, cold calling, billboards, and internet advertising, including banner, display, and pop-up ads, are all examples of this type of marketing.
You can also assess your digital marketing and social media abilities. If you have strong writing and communication skills, the marketing field has plenty of opportunities for you—all you have to do is look for the type of marketing work that is right for you.
Marketing skills and job titles:
To keep up with all of the changes, a diverse group of marketers — each with their own set of skills — is needed. And this can lead to some perplexity.
In different organizations, marketing roles are referred to by a variety of job titles. Other job titles and disciplines, such as internal communications and public relations, are frequently incorporated into the marketing team. Because marketing is a collaborative field, there will always be some overlap in roles.
Types of marketing jobs:
Marketing Job titles
Many now-common job titles and roles, such as SEO manager and social media manager, did not exist just a decade ago. There are now many more places for companies to market their products thanks to the internet’s explosion of platforms (e.g., Facebook, Twitter, Snapchat, Instagram, and so on) or marketing job titles.
Given are the Top 35 Digital Marketing Job Roles and Responsibilities
Advertising/ promotions job titles
Advertising and promotions are usually the most expensive part of a marketing strategy because they require the combined creative skills of graphic designers, writers, art directors, and media specialists.
- Advertising Director
- Account Coordinator
- Account Executive
- Advertising Manager
- Art Director
- Copywriter
- Creative Assistant
- Creative Director
- Marketing Promotions Specialist
- Media Buyer
- Media Assistant
- Media Planning Assistant
- Media Planner
- Media Researcher
- Project Manager
- Junior Project Director
- Promotions Director
- Promotions Assistant
- Promotions Coordinator
- Promotions Manager
- Creative Marketing Assistant
- Advertising Intern
- Advertising Coordinator
- Advertising Assistant
- Marketing Assistant
- Assistant Media Buyer
- Traffic Manager
- Advertising Sales Representatives
- Junior Copywriter
- Senior Copywriter
- Copywriter Intern
- Creative Advertising Intern
- Digital Advertising Intern
- Assistant Account Executive
- Graphic Designer
- Junior Graphic Designer
- Marketing and Promotions Manager
Brand marketing job titles
A company’s brand is its identity. Branding is more than just logos, color schemes, and fonts — it involves every quality that a customer associates with the company. For example, if a customer associates a company with intuitive design or personable service, they are more likely to seek out that company’s products (and try any new products that company might introduce in the future).
Some common job titles for brand management marketers include:
- Brand activation manager
- Brand manager
- Brand marketing manager
- Brand strategist
- Director of brand marketing
- Director of brand strategy
Content marketing job titles
Inbound marketing relies heavily on content marketing. A content marketer’s job entails writing blog posts, videos, podcasts, newsletters, and landing pages, among other things. Content marketers must reinforce product or service information that is tailored to the target audience. As a result, a content marketer must know who they’re writing for and what kinds of messages they’ll respond to best in which mediums.
Some common job titles for content marketers include:
- Content director
- Content manager
- Content marketing manager
- Content marketing producer
- Content specialist
- Content strategist
- Content writer
Direct marketing job titles
When companies approach individual customers “in person,” this is known as direct marketing. They do this by calling them, sending them physical marketing materials (such as sales catalogs, coupons, or flyers), or sending them targeted emails.
- Marketing and Promotions Manager
- Marketing Promotions Specialist
- Marketing Specialist
- Marketing Assistant
- Marketing Associate
- Direct Marketing Manager
- Analyst Performance Marketing
- Database Marketing Analyst
- Direct Marketing Specialist
- Direct Marketing Representative
- Direct Marketing Intern
- Direct Mail Coordinator
- Digital Marketing Specialist
- Direct Marketing Coordinator
- Digital Marketing Associate
- Direct Marketing Analyst
- Assistant Director, Direct Marketing
- Operations Assistant
E-commerce marketing job titles
E-commerce marketing uses pay-per-click advertising (PPC), search engine marketing (SEM), search engine optimization (SEO), display advertising, affiliate marketing, and email marketing to draw internet users’ attention to the brands and products offered by online stores.
- E-Commerce Marketing Director
- E-Commerce Marketing Manager
- E-Commerce Marketing Specialist
- E-Commerce Content Specialist
- E-Commerce Editor
- E-Commerce Associate
- E-Commerce Coordinator
- E-Commerce Fulfillment Specialist
- E-Commerce Marketing Analyst
- E-Commerce Analyst
- E-Commerce Assistant
- E-Commerce Merchandising Specialist
- E-Commerce Production Assistant
- E-Commerce Merchandising Coordinator
- Email Marketer
- Online Product Manager
Market research job titles
Market research is necessary for the creation of all marketing strategies; these positions require strong analytical, needs assessment, and problem-solving abilities.
- Market Research Assistant
- Marketing Analyst
- Marketing Data Analyst
- Marketing Research Intern
- Marketing Research Associate
- Marketing Research Lead
- Marketing Assistant
- Associate Project Manager/Market Research
- Marketing Research Specialist
- Marketing Manager, Research Intelligence
- Qualitative Research Assistant
- Research Assistant
- Marketing Research Analyst
- Digital Marketing Analyst
- Insights Analyst
- Search Engine Marketing Analyst
- Analyst, Product Research
- Market Research Interviewer
Public relations/ corporate communications job titles
Corporate communications and public relations departments use traditional and online marketing tools to increase their company’s visibility and influence among the general public, investors, employees, business affiliates, and the media, rather than to sell a product.
- Vice President for Marketing
- Marketing Director
- Assistant Marketing Director
- Associate Marketing Director
- Marketing Manager
- Business Development Representative
- Communications Assistant
- Corporate Communications Specialist
- Corporate Communications Coordinator
- Marketing Communications Coordinator
- Marketing Communications Director
- Marketing Communications Manager
- Marketing Communications Specialist
- Marketing Consultant
- Corporate Communications Assistant
- Marketing Coordinator
- Media Relations Coordinator
- Media Relations Director
- Media Relations Associate
- Outside Sales Representative
- Public Relations Assistant
- Public Relations Coordinator
- Public Relations Director
- Public Relations Manager
- Public Relations Representative
- Public Relations Specialist
- Publicity Assistant
- Publicity Director
- Publicity Manager
- Public Relations Intern
- Corporate Communications Intern
Sales job titles
Despite the rise of content and e-commerce marketing, there is still a high demand for skilled salespeople who can engage customers in person, either face-to-face or via telephone and internet customer service technologies.
- Account Coordinator
- Account Executive
- Assistant Account Executive
- Business Development Analyst
- Business Development Associate
- Business Development Representative
- Business Development Director
- Inside Sales Representative
- Marketing Associate
- Outside Sales Representative
- Regional Account Manager
- Regional Sales Manager
- Relationship Manager
- Retail Sales Representative
- Sales Assistant
- Sales Associate
- Sales Consultant
- Sales Director
- Sales Engineer
- Senior Sales Representative
- Sales Representative
- Territory Manager
Summary:
Adsthrive, Digital Marketing Company in Bangalore will help you find the best marketing job title by providing such informative blogs or it can help you in dividing career opportunities, so stay tuned with us and keep reading our blogs. We are here to assist you with the best solutions possible.
