{"id":78,"date":"2021-10-02T15:11:08","date_gmt":"2021-10-02T15:11:08","guid":{"rendered":"http:\/\/adsthrive.com\/blog\/?p=78"},"modified":"2023-07-03T15:18:18","modified_gmt":"2023-07-03T09:48:18","slug":"how-to-create-lookalike-audiences-or-custom-audiences","status":"publish","type":"post","link":"https:\/\/adsthrive.com\/blog\/how-to-create-lookalike-audiences-or-custom-audiences\/","title":{"rendered":"How to Create Lookalike Audiences or Custom Audiences"},"content":{"rendered":"

Lookalike or custom audience targeting has been a go-to marketing technique for brands and organizations looking to grow their reach and sell more for the better part of a decade. Marketers have long utilized audience targeting to match their prospective client list to their best client\u2019s habits and demographics.<\/span><\/p>\n

Identifying, tracking, and engaging high-value customers was a goal for organizations across the board, from auto dealerships to beauty brands, even before internet marketing. Companies large and small now have access to the latest and greatest <\/span>lookalike audience<\/span> targeting technologies, thanks to the widespread availability of AI-driven marketing solutions.<\/span><\/p>\n

What are lookalikes or custom audiences?<\/h3>\n

Lookalike or custom audiences are a means to target new clients who are similar to your current customers and as a result, are more likely to convert your company. Lookalike audiences on Facebook are a data tool that allows you to locate people who are similar to your best customers and reach out to them.<\/span> Reach out to lookalike audiences by collaborating with Adsthrive, the <\/span>Best Social Media Marketing Company in Bangalore<\/strong><\/a> who are an expert in the field of digital marketing on the web and social media.<\/span><\/p>\n

\u00a0Facebook collects information about current consumers from a huge number of sources:<\/span><\/p>\n