So you’re attending your next marketing meeting, which you’re dreading since the CMO wants to know why conversions are occurring and, more importantly, what you and your team plan to do about it. It’s time to use buzzwords like marketing automation, retargeting, and drip programs, and that’s usually where the conversation ends.
Drip programs are frequently cited by digital marketers, yet they are notoriously underutilized, if at all. There are two major obstacles that typically slow or halt the pursuit of the drip campaign:
#1 is a priority
If you don’t have a solid CRM framework in place, or any CRM at all, forget about a drip campaign. Before you bring out the big guns, make sure you have the basic infrastructure in place. Before launching a drip campaign, you will need at least six months of data. Adsthrive, Best Digital Marketing Agency in Bangalore can help you build your foundation and create a drip campaign.
#2 Resources and technological expertise
Implementing a drip campaign can be difficult; you’ll need many templates, the logic for when each one should be triggered, and finally, you’ll need to manage the campaign’s statistics and response rates. A successful drip campaign approach necessitates a significant amount of effort, and if your resources are stretched too thin, you will simply not get the most out of it. Work with the Email Marketing Company in Bangalore who are experts in the field and are the right people who can guide you throughout the process.
What is a drip campaign?
A drip campaign, by definition, is a tactic used in direct marketing (often Emil) to acquire consumers through lead nurturing programs. It entails repeatedly distributing marketing information to prospects over long periods of time in order to nurture prospects or leads through the marketing funnel. If that term is a little too technical for you, I’ll explain it to you.
Have you ever signed up for something, such as a white paper or a free trial account, and then not acted on it, only to start receiving emails at regular intervals? These are referred to as “Drip” campaigns.
The marketer creates a series of email campaigns that are spaced at regular intervals. The emails begin to arrive in your inbox after a “trigger” of some kind (for example, when you sign up for something). Drip campaigns are a really effective tool to have in your marketing arsenal when expectations are set and the content is actually useful. Create an effective drip campaign with the Best Email Marketing Company in Bangalore.
Benefits
- Throughout the Sales Process, Nurture Leads
Lead nurturing is a marketing word that refers to keeping in touch with a possible client who is interested in what you have to offer but isn’t ready to buy.
- Automate Your Marketing
Creating an email campaign that launches automatically when a prospect or customer takes action makes your marketing efforts considerably easier to manage and track. Collaborate with No.1 Digital Marketing Agency in Bangalore to get your digital marketing services done for a huge reach and success on your online visibility and presence.
- Drip Emails are opened more frequently than one-time emails.
According to a Silverpop study, drip emails have an open rate that is approximately 80% greater than single deliveries.
- Drip email click-through rates are also higher.
According to Silverpop’s study, click-through rates (the percentage of people who click a link in your email to learn more about your product) are greater in drip email campaigns than in single deliveries.
- There are no irritating prospects.
Because you are delivering individuals exactly what they want at a specific time, they will be more accepting of what you provide to them
What kind of drip campaigns are popular?
Drip campaigns are used for a variety of user engagements, including:
- Abandon basket
- Registered and never bought
- Purchase of seasonal and cyclical goods
- Time or limited stock sales
- Pre-order or pre-registration
How to create a drip campaign in MailChimp?
As previously stated, drip campaigns in Mailchimp may be notoriously difficult to set up, especially when multiple tools are required to connect with one another. Setting up custom triggers and integrating systems to fire off at the appropriate moments, as well as getting your developers to comprehend this, will have you scratching your head. Let the Top Digital Marketing Agency in Bangalore help you build your campaign professionally for your brand to have a huge digital reach.
Fortunately, MailChimp has created a simple and easy-to-use drip campaign function. While it is quite primitive and not particularly versatile, it does allow users to build up a basic drip campaign.
Setting up the campaign:
- Please sign in to your MailChimp account.
- Select Campaign.
- Click the Create Campaign button.
- Select Make an email
- Then click on automatic.
- Choose an automation mail type from the drop-down menu.
- Give it a name.
- Choose the mailing list you intend to deceive.
- Start by clicking Begin.
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Building the campaign
- Choose the trigger for which you want the email to be sent.
- Now, choose a time for the first mail.
- If you need segmentation, proceed to the following step; otherwise, simply disregard. Optionally: Choose the action you want the email to take, such as removing the user from your list.
- Now, select Design Mail and enter your email content as you would for a single message
Once you’ve finished, click add mail and repeat the process. Remember that every time you add a new email to the series, you must alter the content and messaging. To encourage the user, consider offering a discount, increasing the urgency, or announcing something new.
It is all up to you to convey your message!
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Summary
Drip campaigns are recognized for two things: they are time-consuming and difficult to set up and run, but they are also quite effective at increasing retention, conversion rate, and average spending per basket. However, this does not guarantee that you will retain 100% of the clients who were not keen to buy from you in the first place.
Drip programs are also excellent for increasing brand awareness. Even if the prospect does not wind up purchasing from you, a series of extremely relevant emails will ensure that they remember you the next time they need to buy what you sell.
So there you have it, how to set up a MailChimp drip campaign. It is now up to you to combine fantastic triggered emails with well-structured and targeted content for these remarketing campaigns in order to get more customers returning more frequently.
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