Know about how to set up Google Tag Manager
Collecting data with tools like Google Analytics is essential for extending your company’s online reach, converting leads to consumers, and fine-tuning your digital marketing plan to build deeper relationships with your target audience.
Collecting data, on the other hand, is easier said than done. Google Analytics and other similar analytics tools can help, but they are more effective when used in conjunction with the addition of tags.
What are Google tags?
Tags are bits of code that you put in your website’s javascript or HTML to extract certain information.
The length of time people spend on a page on your site, form submissions, how they got on your site, which links they visited, and even what products they removed from their shopping cart are all examples of necessary tag information for marketers.
Google Tag Manager is built to handle your tagging needs, and it works with Google and non-Google website tags. Adsthrive, Digital Marketing Company in Bangalore, India is here to help you get your business built to a great extent by managing your audience
Each tag keeps track of a separate thing. For example, you might create a tag only to check how many users fill out your “contact us” page form. The tag can then provide more detailed data to google analytics. Adwords, or another third-party service.
Unfortunately, for marketers with no development or coding experience, manually coding tags may be a time-consuming and tough task.
The entire tagging procedure becomes considerably easier with google tag manager. All you have to do is embed a code into your site pages once, and google tag manager will code and embed it for you every time you wish to create a tag.
What is a google tag manager?
Google tag manager is a rag management system that allows you to create and monitor tags through a user interface rather than having to write new code each time. Simply copy and paste the google tag manager code into each of your website’s pages. This eliminates the need for manual tag creation, resulting in a more efficient and precise marketing procedure.
Collaborate with Adsthrive, Top Digital Marketing Agency in Bangalore who are experts in the field of google tags and can help you build and increase your brand image amongst the online audience.
Google tag manager accomplishes several goals:
First, it relieves your developers and IT staff of the work of coding each individual marketing tag, allowing them to focus on more important responsibilities.
Second, because google tag manager codes the tags for you, the risk of human error is much reduced.
Finally, google tag manager gives your marketing staff total control over the tags they develop and track. Allowing your marketers complete control over their tags boosts efficiently. Furthermore, employing tags increases the accuracy of your analytics system, resulting in higher quality data and a more accurate understanding of your genuine online audience.
Because Google Tag Manager is free, you can try it out without risk. We will walk you through setting up an account, creating a new tag, integrating google tag manager with google analytics, and embedding the tool in WordPress.
Then you can determine whether it is the perfect system for your company. Hire the best Google Tag Manager specialists at the No.1 Digital Marketing Agency in Bangalore
How to set up a Google Tag Manager?
It is a simple two-step process to create a free account, but it is independent of any of your other google analytics or Gmail accounts. Work with the Best Digital Marketing Agency in Bangalore to help you set up your google tags step by step. We have documented our account setup process to make it as smooth as possible for you.
Here’s how you go about it:
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Create a user account
Click the green “sign up for free” button on the google tag manager page.
It will prompt you to provide your account name (Business), country, website URL, and where you want to use google tags (web, ios, android, AMP). Click the blue “Create” button when you are finished.
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Follow the code instructions
Following that, you will be given codes and instructions to insert one code near the top of your page’s head> and the other after the opening body> tag. You can do this right now or wait till later to add the codes to your site (they are accessible in your dashboard). Click “ok” when you are finished.
Set up a tag
The first thing you will want to learn once you have created a google tag manager account is how to create a tag.
In google tag manager, you can build an unlimited number of tag setups.
This is useful for compiling detailed reports on your audience’s behavior, but it might become wasteful if your tags are not correctly organized.
The following naming format is recommended by google: tag type-app name-detail.
Perhaps one tagging setup is called “Adwords conversions- IOS-2018-02 campaign”, while another is called “google analytics-CTA-about-us page”.
For a more detailed guidance on creating google tags, connect with Adsthrive, Best Digital Marketing Agency in Bangalore
Let us look at how to create a tag now that we have cleared that up:
- In the google tag manager dashboard, create a new tag
Click the “Add a new tag” button from your google tag manager dashboard.
- Set up your tag
Choose a tag type by clicking anywhere in the top “tag configuration” box, then name your tag.
- Select a tag type
Tags come in a variety of shapes and sizes. You can customize any of your choices.
- Connect your tag to google analytics
If you want google analytics to track your tag, you will need to enter your web property ID, which you can find in your google analytics account. Then choose a “track type”.
- To determine when the tag is recorded, choose a trigger
Next, select a trigger (a trigger indicates when the tag should be recorded, such as “every time someone views the page”)
- Save the tag
When you are satisfied with the information in the “tag configuration” and “triggering” sections, click save.
- Press “submit” to activate your tag
Then press the blue “submit” button. Until you do, your tag will not work.
You will be brought to the “submission configuration” page after clicking “submit”. “Publish and create version” or “create version” are the two possibilities.
- To keep your tags organized, give them a name and a description
Finally, this “container version description” will be displayed. Add a name and a description to your tags to help you remember what you are attempting to record with them.
- Double check that your tag displays in the “version summary” report.
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Google Tag Manager and Google Analytics:
There are a few procedures to follow if you wish to use google tag manager in conjunction with google analytics. It is a good investment, though, because integrating tags in your site improves the precision of your analytics data.
First and foremost, you must delete your GA code from your website’s page. If you use both, you will simply need your google tag manager tag code included.
Second, you will almost certainly need to make a variable for your google analytics tracking ID. a variable is a google tag manager feature that allows you to save additional (optional) data to improve your productivity.
You won’t have to seek up your GA tracking ID every time you create a new google analytics tag if you preserve it as a variable.
For more such informative blogs, connect with Adsthrive, Digital Marketing Agency in India, stay tuned to follow this type of online educational content.
