How to Create AdRoll campaigns?

Working as a marketer here at Top Performance Marketing Agency, we work on various Ads platforms one of them is AdRoll. In this blog we are going to walk you through How to Create AdRoll campaigns but before we proceed further let me brief you on what is AdRoll?

What is AdRoll?

AdRoll is a performance marketing platform that has evolved over the last ten years by leveraging the industry’s largest advertiser data co-op. This means that marketers may reach their target audience anywhere on the internet and use AdRoll’s products to encourage them to make a purchase.

AdRoll has evolved into a sophisticated, AI-powered, big data firm. Regardless of its expanded size and sophistication, AdRoll’s mission remains the same: to assist advertisers in advertising and acquiring new customers.

AdRoll is an eCommerce marketing platform that enables D2C businesses to engage with customers no matter where they are.

Hire Adsthrive, Digital Marketing Agency in Bangalore, India to get you started with creating an AdRoll campaign.

Here are some points you should know in order to learn How to Create AdRoll campaigns?

  1. Build your brand

Increase the number of people who are aware of your brand. Launch cross-channel campaigns (web, mobile, social, and email) to reach the right people at the right time, with full-funnel attribution.

  1. Convert visitors into paying customers

Re-engage your website visitors and previous customers with targeted, highly personalized experiences that keep you at the top of their minds throughout their journey.

  1. Increase customer loyalty

With perfectly personalized experiences, you can keep your customers coming back for more and increase their lifetime value (LTV).

  1. Increase your sales by decluttering your data

Get a clear picture of how all of your campaigns are contributing to revenue growth. See immediate results to learn what’s working and where you can improve right away.

 To know know more, contact us at Adsthrie, No.1 Digital Marketing Agency in Bangalore

How do Adroll’s current products work?

  • AI Bidding

Before we get into the AdRoll products that marketers see, it’s important to understand how AdRoll works behind the scenes.

BidIQ, an AI that is constantly learning and improving based on millions of signals from AdRoll’s 30,000+ advertisers, is at the heart of AdRoll. AdRoll can connect businesses with more than 1.2 billion digital profiles across web, social, and mobile channels using BidIQ. This bidding AI can make 2.5 million predictions per second, assisting AdRoll customers in finding the best ad at the best price.

  • Adroll Prospecting

Prospecting is exactly what it sounds like: looking for and attracting new customers. The AI in AdRoll’s Prospecting product analyzes your website’s existing customer data for intent signals like previous purchases, product page views, and event registrations.

  • Adroll Retargeting

Conversion rates for eCommerce typically range between 1% and 2%, according to industry data. That means that 98% of visitors to your website will leave without making a purchase on their first visit. A retargeting campaign is the most effective way to bring those visitors back.

For a reason, AdRoll is the industry leader in retargeting. One of the most cost-effective ways to convert customers who have already expressed interest in your products is through retargeting. When a visitor comes to your site, AdRoll stores a cookie in their browser, which is a small piece of code that allows you to target ads to them after they leave.

AdRoll can then display your product to that potential customer across the web, social media, and even across multiple devices using this code. It can take up to 5 interactions with your brand to lead to a sale, so if you’re not using retargeting, you could be losing out on a lot of potential customers.

  • Adroll email

Because email is consistently cited as one of the most effective marketing channels, AdRoll introduced AdRoll Email in 2016. AdRoll Email stands out from the competition because it is entirely data-driven. AdRoll can create emails for you with product suggestions based on your customers’ browsing data from your site.

For example, if a potential customer has viewed or added products to their cart on your website and then abandoned it, AdRoll Email can display those products in the email you send. This enables you to show your customers exactly what they’re looking for and move closer to a sale. Because of this personalized approach, AdRoll Email customers have open rates of 50–60% and click-through rates of 10–20% on average.

Work with the Best Email Marketing Company in Bangalore for a personalized email marketing experience.

  • Custom design

Custom design services are one of AdRoll’s best but often overlooked product offerings. AdRoll has a design team that will create your ads for you because they want your campaigns to be successful. Of course, this service is only available to customers who spend over a certain amount, but it is available to a large number of AdRoll customers.

AdRoll stands out from other platforms because it has a team of professional designers who make ads for a living. Getting all of that industry knowledge can quickly turn those low click-through rates into industry-leading click-through rates.

This service is best suited for medium- to large-sized businesses that run multiple campaigns each year. To avoid ad fatigue among your potential customers, most digital advertisers agree that it’s critical to change your ads frequently. With that extra design muscle, advertisers can stay fresh and relevant for longer periods of time.

Work with a performance driven Digital Marketing Agency in India to help you professionally with your AdRoll campaign.

Step by step process to Create AdRoll campaigns:

  • Create a new campaign
  • In the left navigation menu, select the Ad Campaigns tab.
  • Select Create Campaign from the drop-down menu.
  • Choose your option from the drop-down menu based on your campaign’s goal: (a.) Converting Visitors Through Multiple Channels (b.) Increase Brand Awareness on the Internet (c.) Promote your brand on social media.
  • Give your campaign a name and set a daily budget for it.
  • Give your AdGroup a name.
  • Choose your Ad Groups Optimization Strategy. Find out more about optimization techniques.
  • Decide when your AdGroup will begin and end.
  • Within your AdGroup, choose or create an audience to target. Learn more about the many types of audiences you might target. If you’re not sure which audience to target, start with the visitors to the unsegmented page’s audience.
  • Make a list of the places you want to visit. Automatic is a good option to keep. Geotargeting is only available for countries.
  • In this Campaign, choose the ads you want to run. You can select ads from your Ads Library, create or upload ads using existing media assets, or request free ads from our team. Ads from both the web and social media can be included in your AdGroup. At least one of the following web ad sizes is recommended: 160×600, 300×250, 300×600, 320×50, 728×90, 970×250, 600×500, 600×315; and Facebook ad sizes are recommended: 600×315, 600×600 (Instagram).
  • Make sure your Facebook and Instagram accounts are linked. You will not be able to launch a Facebook ads campaign unless you are connected to your Facebook account.
  • Optional: Make a new AdGroup with elements that are similar to or different from the original AdGroup. Across AdGroups, our artificial intelligence will optimize towards the best performing ad.

Note that each AdGroup must have a minimum daily budget of $5.00. You will be prompted to increase your daily budget for your entire campaign if you have a single AdGroup with the minimum daily budget and create a second Adgroup. 

Your campaign can be managed by one of the Best Digital Marketing Agency in Bangalore for you to have a smooth and hassle free campaign.

Edit an existing campaign

From the All Campaigns tab, select your campaign name. In your dashboard, go to the campaign level view and click Edit.

Pause an AdGroup

Hover over the three dots next to your AdGroup name on the Campaign page and select Pause to pause your AdGroup. The budget that was previously allocated to that AdGroup will be moved to your other AdGroups once it is paused. If you pause your campaign’s only AdGroup, it will stop spending until the AdGroup is reactivated or a new AdGroup is created.

Complete an AdGroup

To terminate an AdGroup, go to the Campaign edit page and scroll down to the AdGroup you want to terminate. Select an end date under Start and End Dates in the AdGroup Settings section of the Campaign edit page. The AdGroup will be terminated once the end date has passed, and the budget will be reallocated to other AdGroups. If you terminate a single AdGroup in a campaign, the entire campaign will be terminated.

Build your campaign with the help of experts in the field of ad campaigns at the Top Digital Marketing Agency in Bangalore for your campaign to get a huge reach amongst the online audience.

How AdRoll helps in creating performance marketing?

At its core, AdRoll is a marketing platform focused on delivering the best results for its customers. It doesn’t matter whether they achieve this through prospecting, retargeting, email, ABM, or any of their other products; what matters is that they provide value to their customers.

Although it is obvious that using AdRoll’s products together yields the best results, you can also road test just Prospecting or just Retargeting separately. You can sign up for a free trial or speak with an AdRoll performance expert who can advise you on which products are best suited to your needs.

To optimize the visitor’s post-click landing page, make sure you’re sending all of your ads to personalized, message-matched post-click landing pages once you’ve set everything up.


In conclusion, AdRoll makes it simple to start campaigns, place ads where they’ll have the most impact, personalize your customer experience, and act on AdRoll insights. 

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