Instagram has become a critical component of many organizations’ social presence, directing profitable traffic to land pages, increasing conversions, and cultivating an engaged community.
The amount of Instagram followers means nothing unless it represents an engaged fan base that makes purchases, sees your landing sites, and advocates for your companies with friends and followers. With these Instagram follower growth tips, you can start developing your presence the right way.
Do you want to swiftly expand your Instagram followers? Are you looking for a plan that will attract the proper type of connections?
In this post, you’ll learn how to use an Instagram growth plan in conjunction with an ad sequence to convert Instagram followers into buyers.
How does Instagram’s growth strategy work?
Every day, Instagram has over 1 billion monthly active users who share millions of photographs and videos. That’s a lot of noise for Instagram marketers to get through in order to get their message in front of potential customers.
Simply focusing on the same old Instagram growth strategies that you’ve heard over and again won’t help you stand out. You’ll just be contributing to the platform’s noise rather than creating valuable assets for your company.
The $1.80 Instagram method for personalized audience growth is a better way. Gary Vaynerchuk’s $1.80 Instagram growth plan is all about making micro-connections that gradually build into an active and engaged community on the site.
Despite its name, the $1.80 technique is absolutely free to apply. The only resources you must pay for are your time and attention. You will: once a day-
- Begin by searching up ten relevant hashtags.
- Find the top nine posts for each hashtag.
- Leave an insightful comment (your two cents [$0.02]).
The $1.80 Instagram growth technique is as simple as this: 10 hashtags multiplied by 9 posts in which you put your $0.02 Equals $1.80 in the community-building effort.
Getting 2x, 5x, or 10x growth results with this method, on the other hand, does not happen overnight. It necessitates consistency and making community-building a regular activity for your brand.
“The quantity of Instagram followers you have means nothing if you can’t develop a community of like-minded people that care and engage,” Gary says. These are the people who will become consumers, brand ambassadors, and significantly propel your business’s aims ahead. Finding this group of folks is as simple as joining the chat. To know your targeted audience and to grow on instagram rapidly consult with Adsthrive, the Social Media Agency in Bangalore which helps you achieve your goal with the help of proper strategies that are tailored to your objectives to attain real time results.
At The Ad Strategist, we used this method to more than double the amount of our Instagram following. More importantly, by adopting the $1.80 Instagram growth plan, our Instagram engagement custom audience increased to over three times the size of our follower count.
Importance:
What is the significance of this? The amount of users who have had a meaningful interaction with your company is represented by the size of your warm custom audiences. This includes anyone who liked, commented on, sent, or saved your post, as well as anyone who DM’ed you or clicked the link in your bio. Of course, simply because someone interacts with you does not imply that they follow you on Instagram. And if people aren’t following you, they’re unlikely to see your organic material and posts in the future.
That doesn’t imply the users are gone for good. You may develop a dynamic Instagram ad sequence that converts non-followers into Instagram followers and then consumers by targeting your Instagram engagement custom audience.
In a $45,000 ad spend analysis with 349 ad set variations, running advertisements to this engagement bespoke audience resulted in 50% – 100% lower lead costs. As a result, targeting an Instagram engagement bespoke audience results in much cheaper costs per result than targeting cold traffic.
Here’s how you can begin adopting this Instagram development plan in your own business.
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Create a Custom Audience for Instagram Engagement
Navigate to the Audiences dashboard in Ads Manager to establish an Instagram engagement custom audience.
Then, select Custom Audience, click Create Audience.
Choose Instagram Account as your source audience in the Create a Custom Audience window.
Choose a name for this audience that you will remember in the future, and then click Create Audience. Keep in mind that revealing the amount of your existing Instagram engagement audience can take up to 24 hours.
Now, to decide your beginning point, write down the current size of this audience. To analyze your measurable progress, we propose tracking the growth of your bespoke audience on a weekly basis as you follow the rest of the $1.80 approach. You can consult Adsthrive, The Social Media Advertising Agency to know the size of your audience and to measure progress with different metrics.
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Research and Incorporate Relevant Instagram Hashtags
Now that you’re measuring your retargetable engagement, the next step is to locate Instagram hashtags that are relevant to your brand.
Navigate to the Explore tab on Instagram. Begin by looking for a related hashtag, such as #facebookads.
You most likely already have a set of hashtags that you use in your own postings. Because it’s best to search and participate on a daily basis, we recommend creating a spreadsheet to keep track of all the relevant hashtags you’re using, as the list will quickly increase.
The most surprising aspect of putting this method into action is fully comprehending the quality of a hashtag. As a Facebook advertising strategist, we’d guess that #facebookads is a good hashtag for postings. However, following deeper examination, the type of content being labeled with this specific hashtag is:
- Extremely promotional (often for get-rich-quick schemes)
- Nothing to do with digital strategy
- Completely deceptive
- Frequently incredibly spammy
This leads us to believe that we will no longer use #facebookads in our own Instagram efforts in the future.
Make a note of the highest-quality hashtags you find while you research hashtags and carry out your daily $1.80 growth approach. Then, include those in the written captions of your organic content to maximize your presence on the Explore page of your ideal clients. Get guidance from Adsthrive throughout your social media marketing campaigns for effective results as its the Best Social Media Marketing Company in MG road , Bangalore.
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Identify and engage to 9 Relevant Instagram Posts
After you’ve discovered your Instagram hashtags, it’s time to sift through the content to see if it’s relevant and important enough for you to add your two cents. Not all posts are made equal, especially in this day and age of spambots and automation.
Take a few moments to consider each Instagram post that you come across. We recommend reading the entire post to:
- Check out the caption.
- Quickly calculate the rate of engagement (likes and comments vs. total followers).
- To view their bio and the rest of their profile, click the account profile image.
Remember, this method works in any vertical: B2B, B2C, SMB, and so on. It is the process of sifting through the noise to uncover the gems that most of your rivals are not devoting enough time to.
Here are some things to check for while analyzing accounts.
How Much Effort Is Invested in Writing an Informative Caption?
A lot of low-quality accounts tend to ‘phone in’ the caption description and stuff as many hashtags as they can into the caption in the hopes of ranking higher on the Explore tab.
Captions that are well-written and thoughtful are difficult to come by. Instagram users who take the time and effort to develop their own story-driven captions are more likely to be active community members outside of their own profiles. They’re invested in their own Instagram success, and your $0.02 participation informs the algorithm that their material is likewise relevant. Don’t know how to write a relevant caption ? don’t worry , we have got your back . Collaborate with Adsthrive , Social Media Agency in Bangalore to get the best captions for your posts .
What Is the Rate of Engagement?
Engagement is king in my algorithmic experience. What does it indicate about the quality of a community if an account has 200,000 Instagram followers but only receives 500 likes and comments on a post (0.2 percent engagement)?
On the other hand, never dismiss an account because it has a low Instagram followers count. If they have 200 Instagram followers and yet receive 30 likes and comments on every post (a 15% engagement rate! ), it demonstrates that they are establishing a tiny but powerful group. Engage at your leisure!
Is this a profile with which you would naturally engage?
Yes, you will use this method to boost your social media presence. However, it is critical to ensure that the comments you leave have the potential to generate strategic and long-term value for your business and prospective future community. Otherwise, you’ll be wasting your time and getting lost in the weeds, as with anything else. Collaborate with Adsthrive, the Top Social Media Marketing Agency in Bangalore to boost engagement on your page.
Now for the exciting part! This one is straightforward: Be social on social media. At this point in your efforts, all that remains is for you to leave your $0.02 on these newly discovered bits of material.
Let’s leave your $0.02 aside for a moment. There is a distinction between making a meaningful comment that demonstrates your want to participate in the wider topic and leaving a comment with three emoji hearts and then bouncing.
Don’t use the $1.80 strategy if all you do is leave emojis. Spend your attention on activities/tasks that will move the needle in your marketing.
Here are some examples of how to be a human on social media:
Share your personal experiences: Is there anything in your life (or behind the scenes in your business) that corresponds to the original caption? Please spread the word!
Pose open-ended inquiries: The idea here is to attract people to return to your Instagram page and interact with it. You have a lower probability of having a meaningful conversation with the other person if you only talk about yourself and your own experiences.
Don’t be an arrogant know-it-all: Allow others to convey their point of view and worldview. As humans, we frequently exchange information about ourselves. Keep in mind that this exercise is not about YOU. It’s all about the wonderful people you serve through your marketing.
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Using an Instagram Ad Sequence, you can monetize your efforts.
After completing these steps, you will have begun to create two significant marketing assets:
A captive client base of existing and prospective consumers that generate real money
A highly engaged bespoke audience that can be retargeted with sponsored advertising
The first of these two assets, a captive group, will continually drive your organic Instagram efforts. These fans will be eager for your new content the next time you publish a piece. Because you’ve already conversed with these users, they’re more willing to interact and respond than total strangers.
The second asset is an engaged custom audience that can be retargeted with a $5 per day Instagram ad campaign.
When you combine a $5/day Instagram ad sequence with a $1.80 Instagram growth plan, every image you publish, DM you send, and heart you hit leads individuals to become your customers instantly and effortlessly. A low-cost Instagram ad sequence that runs in the background is a simple approach to convert Instagram followers into ardent (read: paying!) consumers. To advertise your page on Instagram get in touch with Adsthrive , the Social Media Marketing Agency in Bangalore .
Summary:
Set aside time every day to carry out this strategy. It’s only 15 minutes a day for us when being in an Uber or waiting for a meeting to start. It may be 3–4 PM every day for you.
Instagram growth will not occur until you put in the time and effort on a daily basis, track your outcomes, tweak what isn’t working, and constantly and ruthlessly improve your efforts. Imagine your account growing 2x, 10x, or 100x in a year and what it would mean for your business goals.
You can fast build your Instagram account with Instagram followers that convert into customers by combining a basic $1.80 Instagram growth plan with a $5/day Facebook advertising strategy.
