There are a plethora of how-to articles and tutorials on the internet that offer broad SEO guidance that can let you know How to Rank an eCommerce Website on Google? But there are much fewer that explicitly target the needs of eCommerce business owners.
On-page SEO is a key initial step in increasing traffic and sales to your eCommerce website.
Being a Performance Marketing Agency, Adsthrive, the No.1 Digital Marketing Agency in Bangalore we’d like to provide you with a fundamental overview of eCommerce on-site search engine optimization. It will be plenty to get you started, ensure that you are sending all of the appropriate signals to Google, and position you for SEO success.
Let’s get started and learn How to Rank an eCommerce Website on Google by Adsthrive, Best Digital Marketing Agency in Bangalore.
In order to learn how to rank eCommerce websites on Google understand what is eCommerce SEO.
Ecommerce SEO is the practice of increasing the visibility of your online store in search engine results pages (SERPs). You want to rank as high as possible when people search for the things you sell so you can obtain more visitors.
Paid search can bring you traffic, but SEO is considerably less expensive. Plus, ad blockers and ad blindness might make sponsored search less effective, so you’ll want to optimize for search nonetheless.
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For search and user experience, eCommerce SEO usually entails optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure. Each product you sell should have its own page designed to attract search engine traffic.
However, you should not overlook your site’s static, non-product-oriented pages, such as the following:
- Homepage
- About page
- A.Q. page
- Blog articles
- Help center answers
- Contact page
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Why does SEO for Ecommerce matter?
When a customer requires a product or service, what do they do? Many people use Google to find information. They’re looking for alternatives, advice, comparisons, and other data to assist them in making well-informed decisions.
You lose critical access to qualified and interested eCommerce customers if your website does not appear in the SERPs. Your products may have a presence on the internet, but are they easy to find?
This is where eCommerce SEO enters the picture. It allows you to reach your target audience without having to pay for advertisements. Once you’ve attracted visitors to your site, you can wow them with high-quality products, intriguing copy, and compelling calls to action.
You are doing your company a disservice if you only optimize your website for people. The first step in acquiring new customers is to get people to your website, which uses SEO for eCommerce addresses.
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How to develop an Ecommerce SEO strategy?
Ecommerce SEO may appear to be a daunting task, especially if your website already has a large number of products. Yes, it will take time, but with the right strategy, you can make it go faster.
Prioritize pages: Which of your website’s pages receive the most traffic? Begin with them. Furthermore, if you want people to concentrate on a specific or flagship product, optimize for it first.
Make a workflow: SEO necessitates a number of specific requirements. This includes selecting keywords, adding metadata, correctly naming your images, adding image alternate attributes, and incorporating related keywords.
Examine the competition: The goal of your eCommerce SEO strategy should be to outsmart the competition. Examine the websites of your top competitors and their SEO efforts. Determine how you can improve yours.
Conversion rate optimization (CRO) should be implemented after SEO.
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Best practices for ecommerce SEO strategy
Yes, keywords are still important. You don’t want to stuff these keywords into your product titles and descriptions, but they must appear somewhere in the copy.
In your product headline, description, meta description, image alternate attributes, and subheadlines, mention your primary keyword. Keywords from the latent semantic index (LSI) should be sprinkled throughout. These are related keywords that Google uses to understand the context of your page.
Do some research on a keyword before using it. Know how frequently people look for it (keyword search volume), how competitive it is in the paid advertising space (cost-per-click, or CPC), and what they’re looking for when they use it.
The search volume of a keyword indicates how much interest it generates among consumers. A high search volume indicates that a keyword is popular, so you’ll see more active searches for it.
When people buy advertising based on a specific keyword, CPC tells you how much they pay per click. Increased competition is indicated by a high CPC. Consider a long-tail keyword if your target keyword is extremely competitive.
Finally, when people type a specific keyword into Google’s search bar, user intent describes what they want to find. Let’s say someone types “shower” and presses the Enter key.
Is the person looking for information on shower installation, shower repair, baby showers, bridal showers, or something completely different? If you can’t figure out what a keyword means, add more words to the search string to make it clearer.
Conduct competitor research
If you’re not sure where to begin with on-site optimization for your eCommerce site, look to your competitors. Larger competitors, in particular, are likely to have already put in the effort to optimize their websites, and many of their secrets can be found on their own websites.
The thing you should concentrate on is keywords. You’ll want to look at the keywords on their homepages and top product pages in particular.
How do you know if a site is optimized for a specific keyword? Start by looking at your competitors’ title tags with the Moz browser extension to see what SEO title and description they use.
Keywords should not be the end of your research. Examine your competitors’ landing pages to see how they optimize those pages using the keywords you specified.
Focus on Homepage SEO
Most businesses spend the majority of their SEO budget and effort on the homepage. While it is undoubtedly one of the most important pages to optimize on your website, it is far from the only one.
Having said that, you should optimize your homepage thoroughly. The following are some of the most important things to add and optimize.
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Home page title tag
One of the most important aspects of on-site search optimization is the SEO title tag. It should include your company name as well as the main keyword phrase you’re aiming for. Because it will appear in search results, you should write this title tag in less than 70 characters and in a way that is appealing to search visitors.
Home page meta description
The meta description for your homepage is a 160-character description of your business that will also appear in search beneath the title tag, though it is unimportant in terms of keyword rankings. It should be written in a way that makes people want to go to your website.
Home page content
The content on your homepage should provide visitors with a clear and concise overview of your company and the products you have to offer. Avoid providing too much information to visitors. Consider putting your top few products and your unique selling proposition on the homepage.
Cluttered home pages can be confusing to both visitors and search engines. For example, suppose you sell products in a variety of categories. Google will have a hard time figuring out what you sell and who you’re selling to, so be specific about what your site has to offer.
Simplify your site architecture
Remember that site architecture plays an important role in search optimization as you add products and categories to your store. From your homepage to product categories to the products listed within them, you should have a clear hierarchy of navigation.
A clear internal linking structure that is easy to follow — and not too deep — will help search engine bots discover your website’s pages and products.
The rule of thumb for both search engines and visitors is that everything should be accessible in three clicks. They should only need to make three clicks from the homepage to access any product on your website.
Internal linking
Internal links have two primary functions:
- Increasing eCommerce SEO by displaying how pages are connected.
- Encourage visitors to spend more time on your site by encouraging them to explore it further.
Linking to related products or informative blog posts can help boost eCommerce SEO and make your site more appealing to deep dives.
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Optimize product pages
Because product pages are the lifeblood of your company, you should devote a significant amount of time and effort to optimize them. Many eCommerce store owners simply type a few lines about each product and upload an image or video.
More information on your product pages is required so that Google can find them. Here are the specific areas where you want to focus your efforts. To know more about increasing product page visibility, visit Adsthrive, eCommerce Digital Marketing Agency, we can help you with the best solutions for your eCommerce Business and website.
Product name
It’s crucial that your product has a name. It’s also used in the SEO title and URL of your product page in most cases. This is why you should consider including a popular search term or keyword phrase in your product descriptions.
If you’re selling T-shirts, for example, make sure the product name includes the words “T-shirt” or “tee.” As a result, the keyword appears in the SEO title and URL.
As a bonus, when people share your product on social media sites like Facebook or Pinterest, that keyword will appear in the title of the shared post.
Image optimization
The images on your product page are crucial. Put yourself in the shoes of your customer for a moment. Are you more likely to purchase a product from a site that clearly depicts it from as many angles as possible, a site with no image at all, or one that is small and illegible?
Images are important not only for your customers but also for search engine optimization.
Start with the filename to properly optimize your images for search. Use the product name and main keyword instead.
Include keywords that people would use if they were searching for those images in search if you have alternative views of your product.
Also, include the product name and keyword in the ALT text for your images when uploading them to your product page.
What’s the end result? Your images may now appear in Google Image Search, as shown in the image above, or as part of the additional media section of the main search results page.
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Videos
By including video on your product page, you can help your customers feel more confident about their purchases. The video could be basic product information (like a commercial), a how-to video on how to use the product to get results, or testimonials from people who have used it.
Offsite video distribution on platforms such as YouTube can help you attract and educate potential customers about your products.
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Customer reviews
Allowing reviews is another way to increase customer confidence in your product, so if you have a good one, do so.
Negative feedback isn’t always a bad thing. Consider this: if you have a higher-priced item with excellent reviews and a lower-priced item with mediocre reviews, people will prefer the higher-priced item, resulting in increased sales for your company.
FAQ Content
Is it common for people to inquire about your products? They certainly do. Conversions are aided by having product-specific FAQ content on your product pages.
If customers have questions that you don’t know the answers to, they’ll go elsewhere to find them — and most likely buy from the source that does.
It’s also a good idea to have a general FAQ page on your website. Answering basic questions about your website’s security, shipping, and return policies can help buyers feel more confident, which leads to more sales.
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Use responsive design
People nowadays do a lot of their shopping on their phones. A responsive design for your ecommerce site can improve not only the user experience but also the search results. Mobile-friendliness is a ranking signal in Google’s mobile-first index.
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Reduce page load speed
Both for desktop and mobile, page load speed is a ranking signal. Google will give you a higher ranking if your pages load quickly.
How do you reduce the time it takes for a page to load? Concentrate on removing as many unnecessary elements as possible from your page. A large background image that is mostly obscured by a white body column, for example, may not be required. Remove any plugins or add-ons that don’t contribute to the success of your ecommerce business.
Create backlinks for ecommerce SEO
Backlinks are another ranking factor that Google considers when deciding where your pages should appear in the SERPs. The more high-quality backlinks you have, the more authoritative your site becomes.
It doesn’t have to be difficult to build backlinks for ecommerce sites. One easy, white-hat way to build links is to guest post on blogs related to your niche. Simply send an email to the owners of the blogs you’re interested in, outlining three or more potential guest post topics.
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Summary:
SEO for e-commerce improves your website’s visibility, attracts new visitors and customers, and helps you build a loyal following.
There may appear to be a lot to consider. It doesn’t have to be as difficult as it sounds if you focus on the most important SEO best practices and optimize the critical areas of your website. We at Adsthrive, Digital Marketing Agency in India, are here to help you out with all of it so you need not to worry anymore!
For more such informative blogs, stay tuned to Adsthrive, Digital Marketing For eCommerce. We provide you with the best results for your search. We hope this blog by the Top Digital Marketing Agency in Bangalore was useful to you.
