How to Set Up Facebook Pixel

How to Set Up Facebook Pixel?

The Facebook pixel is a piece of JavaScript code that allows you to track website visitor activity. It works by loading a small library of functions that you can call up anytime a site visitor performs an action (referred to as an event) that you want to track (called a conversion)

Tracked conversions display in the Facebook Ads Manager, where they may be used to examine the success of your website’s conversion funnels, establish custom audiences for ad targeting and measure the effectiveness of your ads. Hire a Digital Marketing Agency to get the work done with experts in the field like Adsthrive, Digital Marketing Agency in Bangalore, India to carry out the job with special expertise.

Requirements of Facebook pixel:

To use the pixel, you will need the following items:
• Access to the source code of your website
• The ID or base code of your pixel
The ability to use the Facebook ads manager

Furthermore, depending on where you do business, you may be required to adhere to the general data protection regulation. 

The Facebook pixel is an analytics tool that lets you track how people interact with your website to determine how efficient your advertising is.

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The pixel can be used to:
• Check to see if your ads are being seen by the correct individuals. Find new customers or users who have visited a specific page on your website and completed a desired action.
• Increase the number of sales you make. Set up automatic bidding to reach those who are more likely to do the desired action, such as purchasing something.
• Analyze the impact of your advertisements. Measure what occurs when individuals see your adverts to better understand their impacts.

Create and install Facebook pixel:

• Navigate to the events manager page.
• Select web from the connect data sources drop-down menu.
• Click connect after selecting Facebook pixel.
• Fill in your pixel name here.
• Enter your website’s URL to see if there are any simple setup options.
• Continue by pressing the enter key.
• Add a Facebook pixel to your website:

You are ready to put the Facebook pixel code on your website once you have built your pixel. Choose your setup option for details on how to achieve this:
• Adding pixel code to a web page manually-
• Navigate to the events manager page.
• Choose the pixel you would like to put up.
• Continue with pixel setup.
• Select manually install code.
• The pixel base code should be copied.
• Locate the header template in your CMS or web platform or find the header of your website.
• Just above the closing head tag, paste the base code at the bottom of the header section.
• Click continue
• Optional: turn on automatic advanced matching and double-check the information you wish to deliver to your customers.
• Continue by pressing the enter key.
• Using the event setup tool or manually adding code to your website, you can add events.

Event setup tool:
• To add events and parameters without coding, click Launch Event Setup Tool.
• To add events to your website, follow the onscreen instructions.
• Click done to complete the manual setup.

Use a partner integration:
• Navigate to the events manager page.
• Choose the pixel you would like to put up.
• Continue with pixel setup.
• Select use a partner from the drop-down menu.
• Choose a partner from the drop-down menu.
• Follow the setup instructions on the screen.

E-mail instructions:
If you want to email your Facebook pixel setup instructions to someone else who updates the code on your website, follow these steps:
• Navigate to the events manager page.
• Choose the pixel you would like to put up.
• Continue with pixel setup.
• To send an email, select Email instructions.
• Fill in the email address of the receiver.
• At the bottom of the page, click send.

Setup events:
You can create events to track the actions you care about, such as making a purchase after you have added the pixel base code to your website. You can either manually install the code or use the point-and-click event setup tool to accomplish this. Then, double-check that your pixel is operational.

You can utilize a single pixel to cover your entire website, including numerous pages.

Facebook uses PPC (pay-per-click) advertising as it creates highly-targeted ads and gets paid as each ad is viewed. It helps in growing or expanding the business or any site. There are many platforms that offer PPC advertising, but Adsthrive is one of the finest PPC Agency in India.

Benefits of Facebook pixel:

Having a better understanding of your audience
Facebook pixel can help you learn more about your present and potential customers. Facebook analytics, in particular, can be used to track browsing and purchasing activities.

Relevant participation
You would not want to send adverts for dog toys to cat lovers or the other way around. You want to promote products that are relevant to your target market. The Facebook pixel generates signals that can be used to retarget buyers with adverts for products or services they have looked at or expressed interest in previously.
You can even sell things to a buyer that go well with their previous purchases. You can better target high-value customers and influence purchase decisions with the ability to create bespoke audiences and lookalike audiences based on pixel information.

Longer shopping journeys
The beauty of pixel data is that it may also help you discover buyers who prefer to browse things for a long period until they find that one particular item that speaks to them. You can utilize that information to propose alternative things to those individual shoppers before they make a final purchase.

Appeal to quick shoppers
Facebook pixel, on the other hand, can assist you in identifying speedy shoppers. These buyers are looking for simple variables like pricing and reviews to assist them to make quick purchasing selections.
Having such information allows you to evaluate which ad formats, such as collection or carousel advertisements are appropriate for these specific consumers.

In-store traffic promotion 
It is possible that your target market likes to shop in person rather than online. You can use your pixel data to generate adverts that promote things sold in your physical store. For the convenience of your viewers, the ad will provide the store’s location, hours, and pricing information.

Facebook has recently introduced “Ecommerce shops” to Facebook business pages during the Covid-19 pandemic so it is easier for the customers to buy products online and it also provides several features for personalized shopping. At present, there is a lot of eCommerce Agency in India as the pandemic gave rise to online shopping so online businesses have grown at a much higher rate.


Get your queries answered and job done hassle free by working with a team of experts at Adsthrive, No.1 Digital Marketing Agency in Bangalore.

Keep in mind that the pixel cannot work backward; once installed, it can only develop audiences and track conversions in the future. With growing concern about user privacy, the pixel’s true reach is being impacted by a slew of developments both on and off Facebook. The website custom audiences are valid for up to 180 days, so if you install the pixel now, it may still be useful for your Facebook advertising six months from now.

For more such informative blogs, stay tuned to Adsthrive, Digital Marketing Agency in Bangalore.